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  Introduction   In today’s rapidly evolving business landscape, entrepreneurs constantly seek new avenues for sustainable growth. One such path is product diversification, which involves expanding the range of offerings to cater to a broader market and mitigate risks associated with reliance on a single product or market segment. This article explores the journey of … Read more

  Introduction   In recent news, the proposed name change for National Park Village has sparked concerns for Tauranga-based business, Waimarino Adventure Park. The Uenuku iwi and the central North Island iwi collective, Te Korowai o Wainuiārua, have called for the village and its railway station to revert to its original name, Waimarino. While the … Read more

  In today’s dynamic and fluid business landscape, the role of management accounting is evolving rapidly. The foundation of management accounting is built upon technical financial and business competencies, but the profession now encompasses a much broader scope of work. With the aid of digitalization, management accountants are bringing additional value to their organizations by … Read more

  ## Introduction In a recent announcement, Google revealed that it will be shutting down websites made with Google Business Profiles. This decision will have implications for businesses that have relied on these websites to establish their online presence. In this article, we will explore the reasons behind this change, the timeline for the transition, … Read more